The dilemma is dead. Retail brands no longer have to choose between brand building and short-term sales – even in a world driven by the search for value. Industry leaders WPP BAV and Similarweb have fused data sets to power a new report being launched in collaboration with the World Retail Congress. For the first time ever, we’ve linked brand equity data, digital performance metrics and share price. The evidence is clear: having a strong, influential brand is what actually drives the digital metrics that matter. Pick up your copy of the report, along with sector-specific action points for growth in department stores, pharmacies, online grocers and more. The CMO and CFO can now be friends; our data proves it.