Private Lunch Briefing: Taking back control through AI: Scaling retail media to support growth across your entire business
Retail Media is quickly maturing from a welcome source of extra revenue to a strategic component of the retailer’s business. This shift is driving increased demand for control and flexibility over retail media technology, data and commercial models. Market leaders are increasingly adopting cloud and AI driven data architectures to drive this change and unlock the benefits listed below:
· Greater autonomy and reduced dependency upon 3rd parties for an increasingly important revenue stream
· Single view across all key components of the overall business model
· Fully integrated customer contact strategy
· Real-time access to multi-channel analytics to drive efficiencies across media planning, execution and measurement
This lunch is by invitation-only. Please enquire for spaces.