79% of all customer contacts in B2C retail are digital. This makes it even more important to discover the potential of digital communication´s impact, particularly social media and its rapid evolution in shaping consumer preferences and attitudes from branding to sales. This session will provide strategic and data based insights on how to improve digital communication between brand and sales, highlighting the central role of social media as a key touchpoint in the digital customer journey. Learn about the key drivers of digital communication strategies and gain actionable insights into best practices, such as HUGO BOSS, on how retail brands can strengthen their digital presence to master engagement and drive sales.