The post-purchase experience of online shopping is a key friction point at which retailers can delight ' or disappoint ' customers. From flexible delivery options that place convenience and customer choice at their heart to offering more eco-friendly options to attract and retain green-minded customers, fulfilment of online orders contain a multitude of areas to impress customers; driving repeat purchases and creating new opportunities. In this exclusive interview, hear how a key retailer have found ways to improve their fulfilment operations and grow through a customer experience that sets itself apart. Moderated by: nShift