Valentina Russo
Integra Fragrances
“Valentina Russo is the Global Account Executive from Integra Fragrances since 2016, after spending 10 years in the luxury hospitality industry. Her mission is to shape scent strategies able to strengthen the connection between the brand and the consumer. Creative and passionate, she deals with the creation of new emotional experiences and leads the brands in tackling the mysterious and powerful sense of smell as a key lever for uniqueness.”
Sessions
-
06-Apr-2022Michel Angelo 2Ideas Factory 3: How to create the ultimate customer experience: the power and psychology of scent