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Tjeerd Jegen

Tjeerd Jegen

Chair of Supervisory Board, Accell Group

Tjeerd Jegen is a seasoned retail executive with over 25 years of leadership experience. Born in the Netherlands, he studied Business Administration at Erasmus University Rotterdam and the Haas School of Business in Berkeley. 

He began his career at Ahold Delhaize in the Netherlands and Central Europe before joining German Metro Group where he was appointed in his first CEO role. He later worked for Tesco, where he held senior roles in Thailand and Malaysia followed by CEO of Supermarkets at Woolworths Australia, driving innovations in online retail, private label and the fresh food supply chain. 

In 2015, Jegen started his career in private equity and became CEO of variety value chain HEMA, focusing on international growth and sustainability. In 2022, he joined Takko Fashion as CEO, leading its expansion and digital transformation. Since November 2023, he has been CEO of Accell Group, the leading European bicycle manufacturer. In April 2025, he transitioned to Chairman of the Supervisory Board. 

Jegen is known for his strategic leadership, customer-focused approach, commitment to sustainability and capital restructuring experience, making him a respected figure in international retail.

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