Speakers

Sophie is Global Head of Data and CRM factory at Etam, a global fashion group based in Paris.

Her teams are responsible for designing and deploying the group data strategy, including two main streams : the data enablers (architecture,tooling, organization, governance, compliance) and the data value effort (including BI, data science and advanced analytics). They also manage CRM related technology (back and front) and support brands in their CRM and media strategy and use cases.

Prior to Etam, Sophie worked at LVMH as Group Data Strategist, working with LVMH beauty division, and at Artefact HQ in Paris, as data consulting director for retail, FMCG and media clients.