Speakers

Reid is an experienced architect and versatile creative director, specialising in the strategy, design and delivery of next generation retail environments and experiences.

With an immense passion for working with both brands and property owners, Reid’s skillset enables an unlocking of value across a multitude of disciplines and sectors - creating innovative experiences for brands, designing the environments they reside within, and establishing an inspiring strategy to stitch it all together. This philosophy, paired with a love of lateral thinking, informs a unique approach to design, one deeply rooted in customer experience, blue sky thinking and world class architectural concepts.

In his role as Head of Retail, Architecture & Interiors at multidisciplinary creative agency, The General Store, Reid, and his talented team have become a highly sought after household name in the industry, consistently delivering award-winning projects for their multitude of clients. Complimentary to his core role in Architecture & Interiors, Reid thrives in a strategic capacity, supporting businesses in exploring new growth opportunities and helping shape their future.