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Nadine Graf

Nadine Graf

President, EMEA, UK&I and Emerging Markets, The Estée Lauder Companies, Inc.

Nadine Graf is President, EMEA, UK & Ireland, and Emerging Markets. In this expanded role for her, she oversees the Company’s strategic growth and transformation across Europe, the Middle East, Africa, India, and emerging markets in Southeast Asia, focused on driving market expansion, omnichannel acceleration, and operational excellence across 100+ markets. The evolution of the geographic scope was designed to help the Company unlock greater synergies, enhance operational efficiencies, and accelerate locally relevant innovation in high-growth markets poised for long-term success.

Since 2022, Ms. Graf has led ELC’s EMEA regional strategy, partnering closely with Affiliate General Managers across 17 affiliates and 80+ countries and territories. She has been instrumental in strengthening digital acceleration, retailer partnerships, and growth strategies, with a particular focus on nurturing high-potential emerging markets.

Previously, Ms. Graf was Vice President & General Manager, Clinique EMEA, where she successfully repositioned the brand, strengthened its hero product strategy, and drove double-digit online growth. Under her leadership, Clinique gained share across key channels, launched best-in-class product innovations, and achieved significant retailer differentiation.

Before joining ELC, Ms. Graf held leadership roles in global beauty retail and travel retail, including at Douglas Group, Europe’s largest prestige beauty retailer, and The Nuance Group (now part of Dufry).

 

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