Jill Orr
Jill Orr is Managing Director, Enterprise EMEA at Criteo, where she leads the company’s commerce media and retail media strategy across Europe, the Middle East, and Africa. With over 25 years of experience in media, retail, and technology, she helps brands, retailers, and publishers unlock the full potential of data-driven advertising and digital innovation.
Jill has held senior leadership roles at Eyeota, Triad Retail Media, CBS Interactive, and CNET, with a proven track record of driving global growth and operational excellence. At Criteo, she has played a key role in expanding enterprise partnerships and accelerating the company’s position as a leader in commerce media.
Known for her clear, decisive leadership and deep industry insight, Jill is a recognized voice in the evolving retail media landscape. She regularly speaks on the future of commerce, demand-side innovation, in-store digital experiences, and the critical importance of customer-centric strategies in building meaningful and effective retail media solutions.