Speakers

With more than 26 years in the H&M Group, the last four as the CEO, Helena is an experienced business leader with a passion to grow businesses that can have a positive impact in the world. Her contribution is a unique combination and understanding of leadership, business, and sustainability.

During her time at the H&M Group she gained extensive experience in crisis management, steering the company through Covid-19, the war in Europe, and other geopolitical challenges. She has led the company through several transformations such as developing OMNI customer experiences, integrating AI and tech into the business and developing the business model towards circularity.

After leaving the H&M Group she extended her commitment to integrate business and sustainability by joining the Board of Directors at Quizrr, a digital training solution that educates workforces worldwide. Furthermore, she took on the role as Chairwoman of Circulose to help the textile industry go circular.

Helena is a continuous learner and participated in the Stanford Executive Program 2024-2025, becoming an Alumni of Stanford University's Graduate School of Business. Other recognitions are an Honorary Doctorate by the Faculty of Social Sciences at Umeå School of Business, the announcement as one of retail’s most influential leaders 2020 and the most powerful business woman in Sweden 2014.