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Elizabeth Oates

Elizabeth Oates

Author, "More Than Just Interesting: How to Build an Insights Function for Impact"

Elizabeth Oates is a 20-year insights veteran who has proven experience building insights functions to drive business impact. She’s created consumer centricity centers of excellence, dramatically grown topline revenue for multi-billion-dollar retailers, driven innovation for products and experiences and redefined the strategic roles of consumer-based functions to maximize impact.  Oates serves as a thought-leader for future-proofing the enterprise and the industry, recently penning a book titled “More Than Just Interesting: How to Build an Insights Function for Impact”.  She is a two-time Boston Marathon qualifier, ultramarathoner and St. Jude Children’s Research Hospital Hero.

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