Speakers

Dennis Schröder is a key figure in the global retail industry. As CEO of SNIPES, one of the world’s leading streetwear retailers, he’s been driving the brand’s strategic growth since 2024. Before that, he played a crucial role in shaping SNIPES’ European business as General Manager.

Before joining SNIPES, Dennis Schröder gained valuable experience in senior positions at Nike and Puma and spent six years shaping the sports retail business heading up 11teamsports.

With more than 800 stores and online shops across Europe and the United States, SNIPES is not only a global retail powerhouse but also way more than just a retailer – it’s a cultural movement. SNIPES is deeply rooted in urban culture and operates at scale. From niche events for the community, own local recording to the biggest festivals in the world: SNIPES lives and breathes urban culture. Hyperlocal worldwide!

On stage, Dennis Schröder will unveil SNIPES’ unique community-driven approach and explore how the brand revolutionizes sports sponsorships as the official Culture and Community Partner of the French Football Club Paris Saint-Germain. Expect unique insights into how culture, retail, and brand collaborations can create lasting impact.