Every year, ahead of the World Retail Congress, the Ebeltoft Group conducts research among retail executives worldwide. The Global Executive Research provides insights into key challenges and priorities in the industry. The full report and detailed analysis will be published soon but we are delighted to share some of the topline findings.

1. The Ever-Changing Consumer as Top Priority and Key Challenge 

Two-thirds of respondents share that the need for adaptation to, and a better understanding of, changing consumer behaviour is a top-3 priority on their strategic agenda for 2025. However, less than half is currently sufficiently able to manage this, with many admitting that their current operation is not customer-focused, and only half feeling as if customers are loyal to their brand.

2. Business Models Must Evolve, Decline in Commercial Relevance of Physical Store 

Critically, 1-in-6 respondents share the need for fundamental change to their business model to be fit for the future. The expected commercial relevance of the physical store in 2030 shows significant decline. Changing consumer behaviour, lowered traffic and competition from online players, combined with the pressing costs of operating physical retail spaces, are pushing retailers to critically evaluate their brick-and-mortar operation. 

3. AI & Digitalization of Critical Importance, Yet Many Face Skill Gaps and Lack Data/Tech Maturity 

Advancements in AI and digitalization show high priority on the 2025 strategic agenda, and are seen as essential to stay ahead of the competition. Retailers are facing fewer financial and time constraints to act in this space. Skill gaps, however, remain a strong barrier of progress. Also, executives share that they face issues with the maturity of their data and tech infrastructure. 

4. Optimism Despite Costs Pressures 

69% of executives is optimistic about the future of their business leading up to 2030, with expected year-over-year increases in sales, volume and profit in 2025. However, other KPIs such as salary costs and rental costs are expected to put pressure on the operating model in the industry. Nevertheless, retailers remain confident in their ability to adapt, innovate, and maintain profitability. 

The full research report will be launched ahead of the World Retail Congress in London. Sign up today to receive the full report after publication: click here!