The next wave of retail disruption isn’t digital — it’s generational. In this fast-paced, interactive workshop, we’ll explore the impact of Generation Z and Generation Alpha as both emerging consumers and the future of the retail workforce. Based on two new research studies, we’ll spotlight how young people think, shop, and work — and what retailers must do to engage with them. By means of a discussion with students and executives, this session will blend data, dialogue, and fresh perspectives to help retailers future-proof their brands.

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