While facing monumental transitions, companies are choosing to extend their mission beyond shareholder value to encompass broader ecological and societal issues. In a crowded and competitive world, customer attention is divided and short. Retailers and brands are having to find new ways to engage with their customers as the once-distinct categories of media and entertainment continue to converge and interconnect, whilst audiences are becoming evermore fragmented and specialized. Hosted by Deloitte, with new research, this session will take a deeper dive into the changing consumer; new generations of consumers and shifting global cultural trends that offer plenty of scope for innovation and engagement.