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Interactive Debate: Humanising Retail: Putting people back into data

14 May 2025
Track 3
Consumers
Who are the humans behind the data we collect? With more and more of retail enhanced and accelerated by the collection and analysis of data, ensuring that the human elements of our businesses are not lost is essential. Join this interactive debate and discussion as you are lead through a vital look at how to bring the human back into our data. You will benchmark your own organisation and take away practical steps to rethink how you apply new data analytics to your business.
Speakers
Alex Genov, Customer Research Leader - Author, “Forget the Customer, See the Person”
Elsa Pedro do Souto, Global Senior Manager Insights & Analytics - MARS
AiCi Li, Director of Futures Lab - MARS
Elizabeth Oates, Author - "More Than Just Interesting: How to Build an Insights Function for Impact"

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