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Discussion: Social Commerce

14 May 2025
Track 2
Business Models
Social Commerce is thriving. With new retail concepts launching and existing large enterprises finding success through avenues such as TikTok Shop, this essential session will dive into the realities of social commerce. What future does Live Streaming have? Are there certain categories social commerce is limited to?
Chairperson
Beth Ann Kaminkow, Global Chief Commerce Officer & CEO New York - VML

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