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Debate: From Traffic to Revenue: Unlock Platform Success with Retail Media

13 May 2025
Track 2
Technology

In today's competitive eCommerce landscape, integrating retail media into marketplace strategies is no longer optional, it’s essential for sustainable growth.

Leading businesses combine the marketplace model with retail media to create a self-sustaining ecosystem: dynamic supply through marketplaces, on one hand, and traffic monetization with personalized Retail Media, on the other. The result? Enhanced customer experiences and greater profitability. In this session, we will explore how the synergy between retail media and marketplaces is transforming retail. Learn actionable strategies to build a scalable, high-quality platform that satisfies retailers, sellers and ultimately shoppers.

Chairperson
Adrien Nussenbaum, Co-founder & Co-CEO - Mirakl

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