Content consumption is at an all-time high. With the advent of TikTok and other short-form social media platforms, customer attention is quickly won - and lost. With customer behaviour becoming highly content-driven, how are retailers creating content that is captivating and effective? This panel will explore the ways retailers are employing new content to speak to customers in new ways and create a memorable brand identity. Learn from retailers and brands who have found effective ways to balance content creation and business needs through a variety of means.