The journey to purchase is expanding - and content is a key enabler for brands. From micro-influencers to new content-focused channels, the potential for retail in this new world of ever-growing content is enormous! From Tik Tok to Roblox, there are now more avenues than ever before available to reach potential customers. Live streaming will be worth 4.26 billion by 2028. And in Asia and Brazil, there has been huge success in harnessing the power of this 'new' medium - but the rest of the world is way behind the curve.