From one store opened 30 years ago in the Netherlands, Action is now Europe's fastest growing non-food retailer with over 2,200 stores in 10 countries, 68,000 employees and a format that sees new products and offers introduced every week. Hajir Hajji joined Action aged 17 as a store employee and last year took over as Chief Executive. In this rare interview, Hajir will talk about how she sees Action meet the challenges and opportunities of today's retail landscape.