Bricks and mortar retailers need to add new customer and ecommerce dimensions across all of their channels to grow sales. Traditionally retailers focus on their budget and performance reviews at a category, store, regional and then national level. Customers want speed and choice as a proposition. In this context, stores are an asset, not a liability. Stores not only provide an excellent shopping experience but are also perfectly positioned mini warehouses to deliver fast to their catchment area. Marketplaces are the next step in the evolution of retail by leveraging existing high brand traffic to offer more choice and deliver superior cash margin profitability.