In a post-pandemic world, retailers and brands are looking to entice customers back into stores. Many brands had discovered the power of scent before the crisis but as the science and expertise grows more sophisticated, now is the time for more retailers to create this unique in-store experience. This highly interactive presentation from one of the world's experts in creating exclusive scents will talk through the emotion of scent and its impact on our mood - but also how a brand can understand more about itself by bringing it to life through smell.